Ask Opus changes behaviours, relationships and results.

A story-based leadership coaching tool that changes how leaders think, connect and act.

Real stories. Deep insights. Better leadership.

I’m Jude Jennison, leadership coach, founder of Leaders by Nature and Creator of Ask Opus.

For over 15 years, I’ve helped executives and senior leaders lead through the uncertainty of change, build trust and improve productivity and collaboration by changing their leadership and team behaviours.

I work with a herd of horses to reveal nonverbal communication because the behaviours that create trust, collaboration and clarity aren’t taught in a classroom.

Real and emotional moments of connection are created when a 600kg horse reacts to your presence.

But not everyone can work with my horses.

That’s why I created Ask Opus, to take the wisdom and insights gained from working with horses to enable everyone in the organisation to explore how to change their behaviours so everyone takes responsibility and accountability for success.

How do you change behaviour?

Most leaders focus

on changing others.

The real shift starts

when we look within.

Fast-paced change, uncertainty and pressure often cause leaders to focus externally.

But when you look at improving team dynamics, fixing communication, or getting others to step up, your outward focus misses the most powerful lever for change:

When you change your own behaviour, people around you start to change too.

Most leadership development doesn’t train people to see themselves as the starting point.

It teaches tools and techniques but not the self-awareness, accountability and insight to lead with intention especially when relationships are tricky.

Ask Opus helps leaders change behaviour through insight and self-awareness.

Leaders already have the answers. They just need the right moment to see things differently.

Ask Opus uses the ancient art of storytelling so you naturally put yourself or other people into the story. That shift in perspective creates new insights into existing problems.

Powerful coaching questions after each story take the learning deeper by encouraging action, ownership and meaningful change.

It’s not about learning more.

It’s about learning differently.

A simple weekly rhythm that drives real change

Watch a 3-5 min story

Drawn from real experiences of working with horses and leaders

Reflect with 6 coaching questions

Get new perspectives and turn insights into action

Join a monthly live call

Ask questions, explore challenges, and get motivated by change

New story added every week!

Plans & Pricing

INDIVIDUAL

One license for one user


✓ Stories to inspire change
✓ Reflective coaching questions
✓ New stories added every week
✓ Monthly Ask Me Anything group coaching calls

£250 + VAT

TEAM

Up to 20 licenses


✓ As per Individual Plan, plus:
✓ Invoice and company code for login
✓ Onboarding support

Early Adopters Price

£7500 + VAT

£5,000 + VAT

BUSINESS

Up to 100 licenses


✓ As per Team Plan, plus:
✓ Company specific Ask Me Anything calls

Early Adopters Price

£30,000 + VAT

£25,000 + VAT

ENTERPRISE

> 100 licenses or tailored option


✓ As per Business Plan, plus:
✓ White label option
✓ Reporting and analytics
✓ Integrated with your organisation's requirements

£POA

Founding client spaces now open

We’re inviting a small number of organisations to join Ask Opus as early adopters. You’ll get:

  • Early access at a reduced rate

  • Dedicated onboarding support

  • The opportunity to shape future content and features

I’m Jude Jennison, an executive leadership and team coach, bestselling author, and founder of Leaders by Nature.

For over 15 years, I’ve worked with senior leaders and teams working with horses, a surprising co-facilitator.

The way horses respond to human behaviour is immediate and honest. They surface the unseen.

The insights gained over 15 years inspired me to create Ask Opus. It’s a scalable way to bring the same depth of learning to leaders everywhere.

Change how you lead and you’ll see changes in your relationships and outcomes too.

Because when leaders thrive at work, the business thrives too.

Book a call today or access the demo site to find out how Ask Opus can support your leaders and teams in navigating the challenges at work.